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Tuesday, July 26, 2011

Expensive Charity

A recent CNBC report by Daniel Bukszpan focuses on the “charitable bagel.” Few foods are as heavily identified with New York City as the bagel. Other cities have their own variations on it, all profitably sold and happily consumed. However, no other U.S. city has ever come close to capturing that certain je ne sais quoi particular to the New York bagel.

Although the bagel is readily available at any time of day or night to anyone with a dollar to spend, Frank Tujague, executive chef at the Westin New York at Times Square, decided to deviate from the standard. He fashioned the world's most expensive bagel by topping it with white truffle cream cheese, goji berry jelly and gold leaves. The price for this creation is $1,000 and all proceeds from its sale are donated to the Les Amis d'Escoffier Scholarship, a charity benefiting impoverished culinary students.

Possibly a chef at the Westin in Los Angeles will dream up a similar ploy to raise charitable donations for the tens of thousands of homeless in LA?
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