Corporate Sandwich Boards

On Wednesday, January 26, 2011, Homeless In America blogged a story that some people are chilled to the idea that wearing an ice cream logo can help keep the homeless warm. Some homeless now have commercial sponsors: they're sporting warm winter jackets with logos for Ben & Jerry's ice cream helping to raise money for a bunch of nuns who aid the needy. Should companies give for the sake of giving instead of treating the homeless like a NASCAR racer blanketed in an avalanche of logos?

Over the past year, HIA readers, visitors and bloggers were surveyed about this cool prospect. Is this a case of being “corporate sandwich boards” or receiving charity? Here is how everyone responded:

52% felt they were corporate sandwich boards.

47% believed it was a case of receiving charity.

Thank you for participating in this and all the Homeless In America surveys and polls. Please scroll down to near the bottom of this main page and participate in the others. Your vote counts!
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