DeJoria grew up in a poor single
parent household and got his first job at the age of 9, selling Christmas cards
door-to-door. In his early 20s, things got so bad he didn't have a place to
live.
DeJoria found himself homeless
again just as he was starting up Paul Mitchell Systems in 1980 (with a mere
$700). He was in the middle of a divorce with his wife at the time and ended up
sleeping in his car for a few weeks.
Despite these challenges, John
Paul DeJoria has said that his mom instilled a solid work ethic in him, letting
him know he “could do whatever you want to do, never give up . . . keep on
working, keep on going forward . . .”
Even nowadays, DeJoria travels
lightly (albeit on his private jet), using the skills he learned during time of
being homeless and in the U.S. Navy in the early '60s. He's proud of the fact
that he takes just one suitcase on trips. "You wear your jacket with you,
and get it dry cleaned if you have to."
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