Thursday, September 13, 2007
Lamborghini's $1.4 Million Car
Lamborghini has just put a new price tag on exclusivity - 1.4 million dollars. The automaker recently unveiled its new super luxury car named the Reventon at Frankfurt's Fall 2007 Auto Show. Lamborghini promises owners matchless pride with its more than one million dollar price tag, sleek fighter-jet inspired looks and its initial 20 car limited edition. The edition sold out in four days. But who would buy a $1.4 million car while the majority of the world's residents live at or below the poverty line? Chief Executive Stephan Winkelmann told Reuters recently, "Most of the buyers were men from the United States, Lamborghini's biggest market. We have among our customers movie stars, sports stars... the majority of our clients are businessmen. Men. Lovers of luxury goods," said Winkelmann. By comparison, the more socially conscience wealthy have an alternative. They could invest in the coupe version of the Reventon, the LP640 which costs a relatively more modest 219,600 euros or $305,121.00.
Lamborghini plans to make another limited offering of the Reventon. Possibly the stars would consider the more modest alternative, the LP640 and then donate the remaining one million or so in savings to a homeless mission in America. Recommendations are the Union Rescue Mission or Midnight Mission in downtown Los Angeles and the St. Peter’s-Scalibrini Outreach in Chinatown.